The DP World Tour and the PGA TOUR have moved to considerably strengthen not solely their current alliance but additionally assist develop gamers to compete on the pinnacle of males’s skilled golf, by unveiling a ground-breaking new 13-year operational three way partnership partnership.
The partnership, via to 2035, builds on the success of the prevailing Strategic Alliance between the 2 Excursions that was unveiled in November 2020 and which has already seen tangible advantages for members of each Excursions, not least the co-sanctioning of the Genesis Scottish Open on the DP World Tour, alongside entry for each memberships into the Barbasol Championship and the Barracuda Championship on the PGA TOUR.
Collaboration has already borne fruit for the DP World Tour with the introduction of recent match title sponsors akin to Genesis and Horizon and new Tour companions akin to Fortinet and Velocity International.
As well as, working collectively to drive prize funds and business income is not going to solely profit the complete vary of each memberships instantly, but additionally develop immense strategic alternatives for all members of each Excursions for the long run.
As a part of the brand new three way partnership, the PGA TOUR will improve its current stake in European Tour Productions from 15 % to 40 %, whereas utilising the DP World Tour’s recognised worldwide credentials and world footprint to proceed to coordinate a worldwide schedule.
The DP World Tour will assure development in annual prize funds to its membership for the subsequent 5 years, all above the file 2022 ranges unveiled as a part of the DP World Tour title partnership association introduced final November.
The brand new three way partnership will present extra aggressive alternatives for skilled golfers of each Excursions and likewise set up a clearly outlined pathway for high gamers all over the world. Gamers from the Sunshine Tour and ISPS Handa PGA Tour of Australasia, with whom the DP World Tour already has current Strategic Alliances, now get pleasure from a proper pathway to the DP World Tour. With in the present day’s announcement, DP World Tour members will now have direct and formal entry to the very pinnacle of the boys’s skilled recreation on the PGA TOUR.
To realize that, from 2023, the main ten gamers on the tip of season DP World Tour Rankings [in addition to those already exempt] will earn PGA TOUR playing cards for the next season.
Moreover, the DP World Tour will work carefully on the event and implementation of the brand new worldwide occasions introduced by PGA TOUR Commissioner Jay Monahan final week on the Vacationers Championship in Connecticut, and DP World Tour members will acquire entry to these occasions.
Keith Pelley, Chief Government Officer of the DP World Tour mentioned: “Constructing on the success of the prevailing Strategic Alliance between ourselves and the PGA TOUR, this transfer will considerably improve the meritocracy that has efficiently served the skilled recreation on either side of the Atlantic for greater than 50 years.
“It’s a pure extension and development of what we’ve been doing over the previous few years and I passionately consider that this transfer is the precise factor for our gamers, our Tour, our followers, and the sport of golf normally.
“Our two excursions have undoubtedly drawn nearer over the previous few years and in the present day’s announcement strengthens each Excursions for the betterment of each memberships.”
Jay Monahan, Commissioner of the PGA TOUR, mentioned, “It was clear from the outset that our Strategic Partnership with the European Tour Group was a robust settlement for either side, and we’re thrilled with in the present day’s announcement of this expanded partnership.
“We’ll proceed to collaborate on a worldwide schedule and key business areas as we draw our organizations and memberships even nearer collectively whereas innovating to supply probably the most entertaining and compelling golf doable to followers all over the world. On behalf of the PGA TOUR, I wish to credit score and commend Keith Pelley and his crew on the European Tour Group for his or her unbelievable dedication to this effort.”
