Lapierre, a model concerned on the highest degree of world biking, and Alpine are happy to announce immediately their new collaboration; an unique three-year partnership. Lapierre is becoming a member of forces with Alpine, the enduring French producer of racing and sports activities automobiles, to launch a Lapierre x Alpine bike in autumn 2022, restricted to 110 items.
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Through the 2022 French Grand Prix, Alpine and Lapierre introduced their co-signed creation within the presence of Evita Muzic, skilled bicycle owner, and Esteban Ocon, BWT Alpine F1 Workforce Formulation 1 driver.
Earlier than the French Grand Prix, Alpine broadcasts an unique three-year partnership with Lapierre. Evita Muzic, skilled bicycle owner, and Esteban Ocon, BWT Alpine F1 Workforce Formulation 1 driver each introduced the bike on the Paul Ricard Circuit in Le Castellet.
Each manufacturers with French know-how, Lapierre and Alpine have at all times been dedicated to efficiency and heritage, and share frequent values that translate into distinctive bikes and autos with a novel design and a concentrate on competitors and efficiency.
This collaboration will quickly result in the launch of an iconic bike with a novel and particular design co-signed by Lapierre x Alpine.
The primary Lapierre x Alpine mannequin can be launched within the autumn with an unique function to be unveiled on the subsequent Paris Motor Present, from 17 to 23 October 2022.
A PRESENTATION AT THE FORMULA 1 FRENCH GRAND PRIX
The unique presentation of the Lapierre x Alpine mannequin passed off within the presence of Evita Muzic, skilled bicycle owner, and Esteban Ocon, BWT Alpine F1 Workforce driver, on the observe of the well-known Paul Ricard Circuit in Le Castellet immediately.
French espoir highway champion in 2019, Evita Muzic has confirmed her skills on the world degree over the past two seasons (third younger rider within the 2019 Giro d’Italia, victory on the final stage in 2020). In 2021, she grew to become French highway champion and was bronze medallist of the European espoir highway championship. She additionally completed fifth within the San Sebastian Traditional.
Olivier Camus, Alpine Advertising Director:
Alpine is dedicated by its Rac(H)er programme to growing the pool of feminine expertise, whose abilities and expertise are an actual differentiating asset when it comes to efficiency. Evita Muzic’s presence immediately significantly echoes our dedication to creating our ecosystem extra inclusive and to creating variety our power. On the eve of the beginning of the primary ladies’s Tour de France, we’re very proud to have function fashions like Evita in her area by our aspect.
About Lapierre
Lapierre was based in 1946 in Dijon (21). The model is current on the highest degree of world biking and has received dozens of victories in an important races on the UCI World Tour circuit, each with the boys’s workforce Groupama-FDJ and the ladies’s workforce FDJ-Suez-Futuroscope over the past 20 years. With greater than 130,000 bikes bought, Lapierre is current in over 40 international locations around the globe.
